Goals

• Increase Instagram followers.

• Improve SEO by bringing Dayton Sportcial to the top of Google results ahead of other competing leagues.

• Bring in new members to the league in under 30 demographic.

• Improve registration numbers.

• Do a better job of highlighting special events and new league registrations.

Overview

Dayton Sportcial is a local sports and social club for young professionals that offers intramural sports leagues and social events. I partnered with them because they are going through a website redesign and were looking for guidance on an SEO and social media strategy. They wanted to bring in new members to the league and expand the overall reach of the Sportcial brand.

What is currently working

• Loyal following of existing members.

• Celebrated 10 years of operation in 2025.

• Has dedicated photographer and content creators.

Areas for Improvement

• Need to identify target personas.

• Need consistent branding across social media platforms.

• Incorporate trends in social media.

• No current SEO strategy.

Improvements

• Created brand guide.

• Consulted on social media content ideas.

• Created target persona for new under 30 demographic.

• Updated Meta descriptions on all sports pages and home page.

• Identified keywords for meta descriptions.

• Consulted on website redesign.

Results

• Dayton Sportcial is the #1 Google search result ahead of other leagues in several Dayton rec sports keyword searches.

• 5% increase in Instragram followers.

• Website redesign coming fall 2025.

• Additional metrics coming soon.