Val Arias

I grew up in the suburbs of Chicago where weekends were spent playing or watching sports. At Purdue University, I studied sports video and communications which launched my career in college athletics in 2010 at the University of Dayton. Over five years, I gained hands-on experience in marketing, video board production, and digital content creation which built the foundation for my career in sports and live events.

From there, I joined Daktronics as a Control System Specialist supporting stadium video board technology and software. I later advanced into an Account Service Manager role where I spent seven years creating partnerships and strengthening relationships with professional sports teams and universities across the country.

Outside of my full-time career, I also found a passion for representing brands as a brand ambassador. I’ve represented companies ranging from food and beverage brands to Fortune 500 corporations at major sports events and festivals. This experience has allowed me to blend my people skills with my love for branding, events, and fan experiences.

I recently made the decision to leave my full-time role at Daktronics to follow my passions, explore new opportunities, and continue learning while connecting with new people.

My Story

I am currently looking for roles in account management, client relations, customer success, or partnership activation in the sports and entertainment industry.

Resume

Work Experience

Brand Ambassador Highlights

Largest Events

2025 WNBA All Star Game, Disney Zombies/Descendants World Tour, Ohio State Football Big Noon Kickoff, Memorial Golf Tournament, College Football Playoff (CFP), MLS Pregame events, WWE Raw

Largest Brands

Disney, AT&T, Powerade, BODYARMOR, Adidas, Coca Cola, Discover, Slurpie, Nissan, Minute Maid, All State, Jim Beam, Heineken, Hornitos, Surfside, Absolute, Good Boy Vodka, White Claw

Daktronics Highlights

Largest Customers

Pittsburgh Steelers, Cleveland Browns, Cincinnati Bengals, Detroit Tigers, Cleveland Guardians, Little Caesar's Arena, Columbus Crew, FC Cincinnati, Purdue University, Notre Dame, University of Cincinnati, Ohio State, University of Dayton, University of Kentucky, Dayton Dragons

Largest Project Installs

Detroit Tigers, Purdue University, University of Dayton, Loyola University, University of Pittsburgh, Iowa Cubs, South Bend Cubs, IUPUI Natatorium, Springfield Cardinals, Dayton Dragons